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Jun 2016

With 3.4 billion people currently online around the world, it's clear we're living in an 'always on', connected world. But how can businesses across the Nordics benefit from opportunities in overseas markets?

It's easier than you might think. Export Trampoline is a new initiative across Google Nordics offering free advice from Google or one of our partner companies.

And if you're still not sure that export is the right thing for your company, then have a look around our Export collection. Here we have articles and insights to inform, tools to help and case studies of companies who have benefitted from harnessing export to their advantage. Good luck - and happy exporting!

Jump on the Export Trampoline! Google Finland's Juho Juhantalo explains why companies should jump on to the Export Trampoline.
Article Jun 2016
Yousician and YouTube: Exporting the joy of learning music to the world Yousician turned to YouTube for App Promotion to connect musicians with their learning platform.
Case Study Jun 2016

Why export?

  • Global retail ecommerce is projected to reach $2 trillion in 2016
  • Retail ecommerce is set to grow at double digit rates through 2019 where it will reach $3.6 trillion
  • There are currently 3.4 billion people online around the world - nearly half of the world's population
  • Google's Executive Chairman, Eric Schmidt, has predicted that the number of people with access to the web will rise to 8 billion by 2020.
Why we should care about export Oula Järvinen, Managing Director of eCommerce Finland explains why we should be embracing export now more than ever.
Article Jun 2016
Why export is the medicine Finland needs Janne Jäälinoja, Senior Advisor at Finland’s national export promotion agency, Finpro, explains why export is crucial for the economy.
Article Jun 2016

Tools to help

Global Market Finder Find the right target audiences around the world.
Planning Tool Jul 2014
The Customer Journey to Online Purchase The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Planning Tool Apr 2013
Test My Site Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop.
Planning Tool Oct 2016
Google Consumer Surveys Fast. Create surveys in minutes and access near instant Google-powered reports, charts, and insights. Affordable. Starting at $0.10 per response.
Planning Tool Jan 2013
Website Translator Website Translator automatically translates your site into a visitor's browser language.
Planning Tool Jul 2014
Keyword Planner Quickly and easily see what people are searching for around your brand, a particular phrase, a category or even a website.
Planning Tool Feb 2014

Nordic Export Case Studies

Zervant’s user base grows 200% in 12 months with help from Google Finnish online invoicing and expense management company Zervant harnessed Google tools and resources to grow and expand their company internationally.
Case Study Jun 2016
SPOT-A-SHOP produces 500% more clicks and expands into new export markets using search marketing Discover how fashion hub SPOT-A-SHOP was able to expand into new markets with the help of search.
Case Study Jun 2016
Icelandic Skyr uses digital ads to gain 200% more UK retail sales than forecast Find out how dairy product Icelandic Skyr initiated an export strategy to the UK that surpassed initial aims by 200%.
Case Study Aug 2016

Global Export Case Studies

FC-Moto achieves a fivefold increase in international markets by embracing Dynamic Search Ads With international expansion a key focus, the company needed a way to market products in countries where it had no existing language support.
Case Study Jun 2016
Brand USA boosts travel intent by 22% with 'Discover America' campaign Brand USA partnered with Google to create Discover America, a cross-channel digital campaign to boost travel intent to the States.
Case Study Jun 2016
AliExpress: E-commerce on the go Discover how a global online retail marketplace AliExpress revamped its mobile site and app to successfully cater to new and existing customers.
Case Study Jun 2016

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