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With Cannes Lions 2017 on the horizon, our special edition Leaderboard celebrates the most popular global video ads since last year's festival.

These ads represent 11.8 million hours watched and 416 million views for the whole Leaderboard!

1

Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Creative Agency

  • Wieden+Kennedy

Media Agency

  • Mindshare
  • Wieden+Kennedy

Brand

Nike
2

Knorr #LoveAtFirstTaste

Creative Agency

  • MullenLowe

Media Agency

  • PHD
  • Mindshare

Brand

Knorr
3

Clash of Clans: Hog Rider 360°

Creative Agency

  • Barton F Graf

Brand

Supercell Clash of Clans
4

Best Day Of My Life | Shell #makethefuture

Creative Agency

  • Possible

Media Agency

  • MediaCom

Brand

Shell
5

How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE

Creative Agency

  • Harmon Brothers

Brand

Purple
6

This is a phone.

Creative Agency

  • Leo Burnett

Media Agency

  • Starcom Worldwide

Brand

Samsung Mobile
7

The Unexpected John Cena Prank | Hidden Camera

Creative Agency

  • Shareability

Media Agency

  • MEC

Brand

Cricket Wireless
8

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

Creative Agency

  • Anomaly

Media Agency

  • MediaCom

Brand

Budweiser
9

A Better Super Bowl | NFL Hyundai Super Bowl LI

Creative Agency

  • Innocean USA

Media Agency

  • Canvas Worldwide

Brand

Hyundai Motor America
10

2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

Creative Agency

  • David&Goliath

Media Agency

  • Canvas Worldwide
  • Innocean Worldwide

Brand

Kia Motors North America

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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